My team and I received a big challenge: create a campaign to promote Brazil as an international destination.
Brazil is a musical, colorful and amazing country, however, is not the first option when international tourists think to travel to South America. All the reports say: a few international tourists come to Brazil, but, when they come, they get impressive and totally in love with the friendly Brazil’s people.
We made up our campaign trying to connect the Brazil’s people with the international tourists. Who has never left the airport and saw a lot of people waiting for someone with boards on hands, with names and details about who they are waiting for? So, the idea is to bring this feeling to our campaign. The local people are always saying “Hey, welcome to Brazil. We are looking forward to meeting you!”.
All the campaign was made in two languages: English and Spanish.
ADVERTISING ON WINDOW’S AIRPLANE
LIGHTBOX ON AIRPORT
LIGHTBOX ON METRO
LIGHTBOX ON BUS STOP
Here we have a fun and different way to talk to our target. Instead of a regular bus stop advertising, we will install a camera and an LCD screen on the board. When a passerby is near the poster, he will see himself in it. He will see that the Brazilian people are waiting for him, generating an interaction and a greater connection with the message.
For Brazilian people that have friends overseas we create a special application for Facebook. The Brazilian will allow the application to know which friends are foreigners and, then, the app will generate a post – with theirs names – inviting them to come to Brazil, visit his friend and discover a new, exotic and amazing country.