In 2017, Crafters Union Wines opened a public competition for the new packaging of its famous wines. The competitors should design a sleeve that will wrap the Crafters Union 2017 vintage Pinot Gris bottle.
I aimed to design something fresh, different, bold and with a hand-made touch. I was looking for new shapes and strokes, textures and sensations. All the sleeve is a guideline for our eyes. Everything is catching the customer’s attention and guiding the eye for the main shape in the packaging: the Crafters’ badge, with all the principal information.
It was a great pleasure contribute for such beautiful competition.